I love the crazy and happy mood of the latest Uniqlo online marketing campaign. From the very first second the website is able to generate a positive vibe and the curiosity to checking out the product and the photos of the testimonials wearing it begins spontaneously.
Maybe the coolness of the action is just in the videos that you watch while the site loads, but I still think the project is very good and rich, especially if you consider the basic yet crucial goal it needs to achieve: showcase a parka collection.
This is definitely a simple yet very inspiring project, most of all if you find yourself in the ecommerce marketing loop as I am :-)
I'm such a huge fan of Uniqlo's interactive. I'd like to see what percentage of their budget gets devoted to online... just to have a basis of comparison.
