The IAB has released a detailed breakdown of its 2002 online ad spend figures which, it says, proves online has finally ended its reliance on its traditional sectors, including hi-tech and media. Read the news as reported byNew Media Zero.
Verisign will be the first B2B markete to participate in the Cross Media Optimization Study (XMOS) promoted by the Interactive Advertising Bureau (IAB). Completed XMOS research results are currently available for Unilever, McDonalds, Colgate-Palmolive and Kimberly-Clark. Read the full press release on IAB’s site.
Nike has been recently nominated Advertiser of the Year at One Show Interactive. In its latest issue Ad Week talks about Nike’s interactive strategy and about the evolution of online advertising since its very beginning. The focus, of course, is on rich media, and in the use of interactivity and games to get consumers’ attention and loyalty.
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