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Tag archives: 3g mobile marketing

The mobile marketing revolution is about to begin but…

on August 4, 2005 by Martina Comments

Brand Republic writes about the future of mobile marketing now that smartphones are becoming more and more popular. Pasi Leino, managing director at BrandHand, for example, declares:

“The sector is ready to take off. The smartphone handset market has previously been a hindrance to the mobile industry, but penetration levels are now rising”.

The article goes on explaining mobile marketing is a cost-effective solution for marketers. The problem is, it is not cost-effective for users. UMTS prices are just crazy right now in Europe, excluding large part of the population from accessing “heavy” mobile content like, for example, videos. Operators are just too powerful at the moment, acting as gate-keepers, and preventing the mobile marketing industry to growth and evolve in its own third generation.

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3G mobile marketing for Audi

on July 8, 2005 by Martina Comments

The Audi TT Quattro Sport model is currently being pushed in the UK with a rich media mobile marketing campaign. Thanks to the technology provided by MindMatics and MassOne, smartphones users are able to view content related to the TT Quattro Sport just texting a shortcode. The content is sent as a self-contained data packet that’s designed to run on 2.5G and 3G smartphones on UK networks. Viewers can take a tour of the entire car, using their keypads to zoom in on particular features. There are also wallpapers available to download and the option to send the content to a friend. Print direct marketing and online advertising are also part of the effort.

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