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3G mobile marketing for Audi

July 8, 2005 at 10:52 by Martina Comments

The Audi TT Quattro Sport model is currently being pushed in the UK with a rich media mobile marketing campaign. Thanks to the technology provided by MindMatics and MassOne, smartphones users are able to view content related to the TT Quattro Sport just texting a shortcode.
The content is sent as a self-contained data packet that’s designed to run on 2.5G and 3G smartphones on UK networks. Viewers can take a tour of the entire car, using their keypads to zoom in on particular features. There are also wallpapers available to download and the option to send the content to a friend.
Print direct marketing and online advertising are also part of the effort.

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