Win a wish with Fish Fingers
In the UK Unilever is celebrating the 50th anniversary of Captain Birds Eye (but he looks older, doesn’t he?? with a competition that allows parents to win a wish for their children among the 50 selected.
A microsite supports the initiative which is based both on an in-pack winning code and on an online competition with no purchase required.
The Fish Fingers have been renamed Wish Fingers for the occasion.