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Tag archives: bacardi mixability

Bacardi’s online MixAbility

on July 22, 2004 by Martina Comments

Italian agency E3 has developed an advergame for Bacardi also supported by an online competition. Going to users enter a virtual bar where they can test themselves as barmen, mixing drinks with Bacardi rhum. The initiative is called “Bacardi MixAbility” and gives the chance to spend an evening with a professional barman teaching cocktails’ secrets. The competition is supported by an online campaign featuring banners, pop-under, leaderboard, overlayers and hockeysticks on the main Italian’s websites. There is also a part of keyword advertising through Overture and Enspotting, and a direct mailing to Tiscali’s users aged 18 to 35.

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