It’s been a long time since I’d given up hope on banner ads but I thought this campaign from Beacon (Tokyo) for AR Drone was interesting to say the least. I think a lot could be done in terms of execution but I love how the idea is strongly linked to product experience. Yes we know this cool toy has been around for a while but this execution is new. Read more…
Arthur Frommer’s Budget Travel magazine and Budget Rent A Car System have partnered to offer readers and renters a way to “Travel Large for Less.” As explained in the press release the initiative will be supported by a banner campaign running on MSNBC.com.
After the summer break Le Journal du Net is back with the best online advertising campaigns in France. This week it features Reebok, Nissan, Samsung, Aol, and the British Conservative Party. Nissan is the one I prefer, I like the movement they’ve created, which I think is rather unusual and very attractive for a banner. Congratulations to Mediaedge:cia the agency they developed the campaign.
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