In the US Best Buy has just launched Best Buy in 3D, an augmented reality application that allows users to see in 3D the products advertised on the retailer weekly publication.
I don’t have a webcam (as you can see from the brilliant message below) so I cannot test it and appreciate its features. However I find augmented reality shopping very cool for an ecommerce website, where you have to do your best to make people “feel” and “touch” the product. If there is not e-commerce module attached, and the consumers in the end has to visit a store to purchase the good, then I’m not so sure an AR application real value is worth the effort (both for the retailer and for the consumer).
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