Buying advertising from Details magazine can get you far in the digital fashion world.
In an attempt to make ads more meaningful to their style-savvy consumers, Details magazine tapped into its network of 150 men’s fashion bloggers to develop content for brands like Versace, Gucci and Prada. The posts were combinations of outfit ideas, photos and style inspiration, and were widely seeded via stylists’ blogs, Details’ Network and Details’ Insider properties, and Details’ Style Advice section of the site. The posts were also featured on Gucci, Prada and Versace social media and promotional channels.
Marketing guru Seth Godin has just release online a free e-book on blogging and how it is changing the consuption of information. You can download it following this link (opens .pdf), and do it fast, because it isn’t going to stay free forever…
On iMediaConnection an article tries to investigate the impact of blogs on shopping. Don’t be biased by the attractive title, unfortunately the information provided are not as compelling as you might expect. It just provides a few indications but it doesn’t say how and then they apply. Disappointing.
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