Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: blogging

Seth Godin’s guide to blogging

on September 8, 2005 by Martina Comments

Marketing guru Seth Godin has just release online a free e-book on blogging and how it is changing the consuption of information. You can download it following this link (opens .pdf), and do it fast, because it isn’t going to stay free forever…

File under: ,

Do blogs affect purchasing behavior?

on July 18, 2005 by Martina Comments

On iMediaConnection an article tries to investigate the impact of blogs on shopping. Don’t be biased by the attractive title, unfortunately the information provided are not as compelling as you might expect. It just provides a few indications but it doesn’t say how and then they apply. Disappointing.

File under: ,

Advertise here