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Bridget (Jones) blogs via mobile

on January 10, 2005 by Martina Comments

Malaysian loyalty marketing expert Bonuslink has collaborated with United International Pictures to launch a mobile campaign promoting “Bridget Jones: The Edge of Reason”. As explained on Cinema Online, the initiative features a mobile blogging section which allows fans to have their own diaries just like Bridget Jones. Entrants can win free trips to Bangkok and enjoy the mobile-based “Secret Admirer”, “Love Calculator”, and “Love Polling´┐Ż services.

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