Digital advertising and marketing: only the best ideas worldwide, since 2003

Bridget (Jones) blogs via mobile

on January 10, 2005 by Martina Comments

Malaysian loyalty marketing expert Bonuslink has collaborated with United International Pictures to launch a mobile campaign promoting “Bridget Jones: The Edge of Reason”. As explained on Cinema Online, the initiative features a mobile blogging section which allows fans to have their own diaries just like Bridget Jones. Entrants can win free trips to Bangkok and enjoy the mobile-based “Secret Admirer”, “Love Calculator”, and “Love Polling� services.

File under: bridget jones, malaysia, mobile marketing

Text & win… Enrique Iglesias

on March 29, 2004 by Martina Comments

Pop singer Enrique Iglesias is currently on tour in Asia, with his “Enrique Iglesias, The Seven Tour”. In Malaysia Pepsi, the shows’ sponsor is giving away free tickets to his concerts through an SMS competition.

File under: malaysia, text & win

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