Proximity has developed a new site for Pepsi Italia (www.pepsi.it). It has a unusual graphics which mixes cartoons characters and photos. It features a lot of content for young users, such as music, sports and cinema presented in an interactive environment to explore. The nice thing is the “museum” where users can learn more about the brand and watch Pepsi Tv spots from around the world.
Net imperative reports that Internet search firm Ask Jeeves has decided to drop “Jeeves” the butler from its latest US advertising campaign, prompting speculation that the company’s image is to be revamped without him. The cartoon butler will not completely disappear, but it will be somehow kept hidden in order to increase people curiosity to find out what happend to it. A strange idea, I’m not sure how much people will care of a cartoon… The new Ask.com web site has also a fresher “look & feel”, and it’s designed to compete against Google… Good luck
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