Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: ask jeeves

Goodbye Mr Jeeves

on September 24, 2005 by Martina Comments

Ask Jeeves has decided to sack Mr Jeeves. They say it generates confusion over what the butler character represents. BBC News reports it is still unsure when the character will disappear from the Ask site, but it will soon stop being the brand’s most prominent icon. Basically the idea is to make clear that the search site has evolved, and it can now handle many more types of queries than just straightforward questions. Probably a new brand name will be chosen over the next months to reflect this evolution.

File under: ,

Ask Jeeves starts advertising network

on August 2, 2005 by Martina Comments

Competition is getting fiercer among in the paid search market. After Google, Yahoo! and Microsoft, now also Ask Jeeves has launched its own advertising network. As Usatoday points out, the problem is Ask Jeeves is currently a partner of Google. Some people say Google won’t be happy with the move, some others think it will not care. For now, the search engine representatives just declined to comment the news.

File under: ,

Ask Jeeves is the “find engine”

on April 29, 2004 by Martina Comments

Ask Jeeves has launched a multi-channel campaign in the UK to promote its services. As Revolution Magazine reports, the online creative has been developed by Profero, and will run across the main British sites like The Guardian, iVillage and Handbag.

File under:

Ask Jeeves is alive and well

on October 29, 2003 by Martina Comments

On Red Herring the story of Ask Jeeves, the search engine once given up for dead, that is now actually doing well. I especially liked this quote that gives you an idea of how Ask Jeeves business is important in the in the highly competitive search market.

“The resurrection of Ask Jeeves is a microcosm of how the search business has changed during the past three years.”

File under: ,

Don’t Ask Jeeves, ask someone else…

on August 13, 2003 by Martina Comments

Net imperative reports that Internet search firm Ask Jeeves has decided to drop “Jeeves” the butler from its latest US advertising campaign, prompting speculation that the company’s image is to be revamped without him. The cartoon butler will not completely disappear, but it will be somehow kept hidden in order to increase people curiosity to find out what happend to it. A strange idea, I’m not sure how much people will care of a cartoon… The new web site has also a fresher “look & feel”, and it’s designed to compete against Google… Good luck

File under: , , ,

Ask Jeeves is back

on June 10, 2003 by Martina Comments

The Web search company is profitable since December, has signed a deal with Google and it’s ready to have a primary position in the search-based advertising market. AskJeeves has benefited from the momentum in the industry, a form of online advertising that proves to be very effective. The analysis of Ask Jeeves’ future is written today by Steve Tanner on Biz Ink.

File under: ,

Advertise here