Ask Jeeves has decided to sack Mr Jeeves. They say it generates confusion over what the butler character represents. BBC News reports it is still unsure when the character will disappear from the Ask site, but it will soon stop being the brand’s most prominent icon. Basically the idea is to make clear that the search site has evolved, and it can now handle many more types of queries than just straightforward questions. Probably a new brand name will be chosen over the next months to reflect this evolution.
Competition is getting fiercer among in the paid search market. After Google, Yahoo! and Microsoft, now also Ask Jeeves has launched its own advertising network. As Usatoday points out, the problem is Ask Jeeves is currently a partner of Google. Some people say Google won’t be happy with the move, some others think it will not care. For now, the search engine representatives just declined to comment the news.
Ask Jeeves has launched a multi-channel campaign in the UK to promote its services. As Revolution Magazine reports, the online creative has been developed by Profero, and will run across the main British sites like The Guardian, iVillage and Handbag.
On Red Herring the story of Ask Jeeves, the search engine once given up for dead, that is now actually doing well. I especially liked this quote that gives you an idea of how Ask Jeeves business is important in the in the highly competitive search market.“The resurrection of Ask Jeeves is a microcosm of how the search business has changed during the past three years.”
Net imperative reports that Internet search firm Ask Jeeves has decided to drop “Jeeves” the butler from its latest US advertising campaign, prompting speculation that the company’s image is to be revamped without him. The cartoon butler will not completely disappear, but it will be somehow kept hidden in order to increase people curiosity to find out what happend to it. A strange idea, I’m not sure how much people will care of a cartoon… The new Ask.com web site has also a fresher “look & feel”, and it’s designed to compete against Google… Good luck
The Web search company is profitable since December, has signed a deal with Google and it’s ready to have a primary position in the search-based advertising market. AskJeeves has benefited from the momentum in the industry, a form of online advertising that proves to be very effective. The analysis of Ask Jeeves’ future is written today by Steve Tanner on Biz Ink.
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