Ask Jeeves has decided to sack Mr Jeeves. They say it generates confusion over what the butler character represents. BBC News reports it is still unsure when the character will disappear from the Ask site, but it will soon stop being the brand’s most prominent icon. Basically the idea is to make clear that the search site has evolved, and it can now handle many more types of queries than just straightforward questions. Probably a new brand name will be chosen over the next months to reflect this evolution.
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