Competition is getting fiercer among in the paid search market. After Google, Yahoo! and Microsoft, now also Ask Jeeves has launched its own advertising network. As Usatoday points out, the problem is Ask Jeeves is currently a partner of Google. Some people say Google won’t be happy with the move, some others think it will not care. For now, the search engine representatives just declined to comment the news.
On Yahoo! News, Carl Bialik of the WSJ talks about the healthy state of online advertising industry. According to the Interactive Advertising Bureau, second-quarter online-ad sales were $1.66 billion, up 14% from a year earlier and 1.7% from the previous quarter. The article talks also about formats, saying that paid-search ads are rising, while banners are slowing down. However it’s interesting to read the opinion on the matter of Pete Petrusky, director of new media for PricewaterhouseCoopers:“Search has grown at the expense of other formats. I don’t think that’s a long-term trend”.
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