Digital advertising and marketing: only the best ideas worldwide, since 2003

Online ads sales continue to grow

on November 11, 2003 by Martina Comments

On Yahoo! News, Carl Bialik of the WSJ talks about the healthy state of online advertising industry. According to the Interactive Advertising Bureau, second-quarter online-ad sales were $1.66 billion, up 14% from a year earlier and 1.7% from the previous quarter. The article talks also about formats, saying that paid-search ads are rising, while banners are slowing down. However it’s interesting to read the opinion on the matter of Pete Petrusky, director of new media for PricewaterhouseCoopers:

“Search has grown at the expense of other formats. I don’t think that’s a long-term trend”.

File under: banners, formats, online ads, paid-search

Online advertising: a nightmare?

on May 23, 2003 by adverblog Comments

I’ve found a somehow funny but interesting article by Jack Russell on The Inquirer. As journalist of a commercial Web site, he explains his opinion about online advertising and after he presents his position, as user, towards new ads formats like Unicast’s ones. I appreciated the way he presented his opinions: he’s been very smart and sincere.

File under: formats, opinions, rich media

Adverblog