Within its “Raising the bar” advertising campaign, Cingular Wireless has launched a photo contest. Cingular subscribers are invited to send pictures of “five bars” images as seen in their daily live. Every week a $500 prize is given away, while the final prize is worth $50,000. The best picture will be selected by the famous photographer Robert Clark. BBDO New York and Atlanta are behind this campaign, while Atmosphere BBDO created a series of online ads and the competition’s microsite.
Cingular Wireless is launching a system to vote All American Football Players via text messaging. WirelessWeek.com reports the news, saying that the voting campaign will be open to subscribers from all other wireless networks. Cingular believes SMS messages are becoming more and more strategic for its business, given the fact that in the first six months of the year, 2.7 billion text messages were sent over the its network.
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