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Tag archives: coebergh

Are you ready for the Read Fruit Farm?

on September 27, 2007 by Martina Comments

Girls, if you’re looking for a new job, there’s an open position as Managing Director at the Red Fruit Farm, a new branded entertainment website and competition launched in The Netherlands (but everything is in English) to promote the drink Coebergh. Watch the video to understand what is all about, and then take the test to apply for the open position. I’m sure you’ll appreciate the experience. Yes, it’s a sexy (and rather sexist) campaign but it’s a very good example of how far we are now with branded entertainment. The concept is good, but what’s impressive is the work behind the site: the video and all the little tests to take to submit your application show a great attention to details (why don’t you send an “e-male”?) and a significant investment in terms of budget in this online marketing project.

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