Girls, if you’re looking for a new job, there’s an open position as Managing Director at the Red Fruit Farm, a new branded entertainment website and competition launched in The Netherlands (but everything is in English) to promote the drink Coebergh. Watch the video to understand what is all about, and then take the test to apply for the open position. I’m sure you’ll appreciate the experience. Yes, it’s a sexy (and rather sexist) campaign but it’s a very good example of how far we are now with branded entertainment. The concept is good, but what’s impressive is the work behind the site: the video and all the little tests to take to submit your application show a great attention to details (why don’t you send an “e-male”?) and a significant investment in terms of budget in this online marketing project.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen