I think one of the brands that uses interactive in a really wise way lately is Comcast. The awareness they’ve gotten since their 2005 fantastic Comcastic (not online anymore?) and other pieces like Tripleslanguage has made the brand being known even in places where Comcast services are not available, so i’m always kind of expectant what they will be releasing next.
These days, and again done by Goodby Silverstein and Partners, working together with Nexus Productions and Unit9, there is a new campaign called Dream Big. Presenting a fantastic website using a look-alike of isometric view Sims-style games, you can join the so-called Comcast Town, choose a neighborhood and then build your own space, using the capabilities of the Triple Play feature (tv, phone, internet) and inserting the product in a really smart way inside the experience.
Thanks to Comcast TripleSlanguage I found out I often practice “snurfing” (surfing the internet when you’re supposed to be on the phone) and I also learnt quite a few new words in English that I will probably never use in my life. But the visit on the site has been pleasant and this is probably the most important thing to point out when talking about an advertainment project. Created by Perfect Fools and Goodby, Silverstein & Partners the TripleSlanguage site has the goal to introduce the Comcast Triple Play, a package that delivers all in one TV, internet and phone. The service promoted it’s there, but it’s perfectly “embedded” in the advertainment experience that takes the center of the stage. The interface is simple but beautiful with a series of Flash animated cards and little cartoons that explains you the meaning of all the weird words we’ve been inventing in the Internet era. After browsing for a while you can take a quiz to test your knowledge of all these neologisms, or you can submit your own word in a dedicated section that for the moment is (quite sadly) completely empty. But good to see they’ve decided not to cheat starting the site with users words already there!
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