To celebrate the 20th Anniversary of the Shark Week Discovery Channel has launched a sophisticated and fascinating advergame called Sharkrunners. Developed by area/code, the game reproduces online an oceanic exploration where players take on the role of marine biologists who seek to learn as much as possible about sharks through advanced observation techniques. Through the online interface players control their ships, but the sharks are controlled by real-world white sharks with GPS units attached to their fins. Real-world telemetry data provides the position and movement of actual great white sharks in the game, so every shark that players encounter corresponds to a real shark in the real world. Since the all action is in real time, players can/should also sign up to receive email and/or sms alerts when their ship is about to “meet” a shark.
This campaign has been online for a few weeks now, but it’s worth posting anyway. Save Gerard (Sauvez Gerard) is an advertainment site launched by Discovery Channel in France. The idea is to save Gerard and his bunny who still haven’t found out about the existence of Discovery Channel. The site features a series of funny videos and highlights the programs currently showed on the Channel. The goodies section allows people to download a logo and print it out on a t-shirt. You can also support him leaving a message in the board or send around postcards to your friends.
Discovery Channel has launched an interactive campaign to promote the two-hours special “Dragon” which will air on March 20. The campaign, created by Agency.com, will last three weeks, targeting science fiction, dragon and fantasy fans aged 25-44. Read more on DMNews.
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