To celebrate the 20th Anniversary of the Shark Week Discovery Channel has launched a sophisticated and fascinating advergame called Sharkrunners. Developed by area/code, the game reproduces online an oceanic exploration where players take on the role of marine biologists who seek to learn as much as possible about sharks through advanced observation techniques. Through the online interface players control their ships, but the sharks are controlled by real-world white sharks with GPS units attached to their fins. Real-world telemetry data provides the position and movement of actual great white sharks in the game, so every shark that players encounter corresponds to a real shark in the real world. Since the all action is in real time, players can/should also sign up to receive email and/or sms alerts when their ship is about to “meet” a shark.
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