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Tag archives: disruption

Warby Parker for mattresses? Sure, bring it on!

on February 1, 2014 by Ana Comments

In the domain of online shopping, there are some things that are thought to be off-limits. Like sunglasses. Like shoes. Like mattresses. Apparently, this perception all wrong, as Warby Parker, TOMS and now Tuft and Needle have demonstrated. The latter is the foam-mattress business that sells its much-loved products exclusively online, through their website and via Amazon, bypassing distributors and all the hustles that go with them.

What’s the next industry to be disrupted? Hair-color, perhaps?

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