The guys at Fluent Simplicity have created the Twitter Brand Index, an impressive collection of links to brands and small/medium size companies that have joined the Twitter Mania. I anticipate I’m not a big fan of Twitter. I gave it a try here on Adverblog about one year ago, but I soon quitted when I realized my updates weren’t interesting for anybody, including myself. Despite the fact my Twitter is discontinued, I keep collecting “followers”. But this is another story.
The point of my post is that I don’t understand which the added value of Twitter for a brand. What I mean, is that Twitter is cool for personal messaging, to keep in touch with friends or even with blog readers at a personal level, but, if you have a look around, for a brand (or a publication) Twitter is just a duplicate of an RSS feed.
So again, I ask myself (and you): what’s the value of Twitter for a brand? It’s just a question of feeling cool and up to speed with the 2.0 era? Or there is (or there could be) more? Is there any brand out there using Twitter fully exploiting its conversational potentials or is it just another broadcast channel? Here’s the link to the AdAge twitter / and this is the Forrester’s one shown in the images above.
Ringback tones: another feature nobody needs. Gulp! What a strong statement, the mobile industry doesn’t want to hear. It’s expressed in an editorial on the Boston Globe which presents ringback tones to the US audience and, at the same time, questions the utility of this gadget.
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