On New Media Age Craig Barrack explains everything you need to know about ringback tones. This kind of mobile content is already rather successful in Germany, while in the UK it’s taking up slowly.
Ringback tones: another feature nobody needs. Gulp! What a strong statement, the mobile industry doesn’t want to hear. It’s expressed in an editorial on the Boston Globe which presents ringback tones to the US audience and, at the same time, questions the utility of this gadget.
European mobile carriers are investing a lot in ringback tones which are expected to boom this year. An article on New Media Age says UK operators have already issued guidelines to suppliers in order to receive the next “mobile gold” as soon as possible. Here in Italy I still haven’t heard about it but I’m sure we will soon catch up. The are a lot of players in the industry attracted by ringback tones, I mean, they are attracted by the revenue ringback tones are expected to generate. Music labels, in particular, are quickly discovering that mobile is the promised land that will save them from the mp3′s curse.
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