Sunday Timesreports drinks companies have been ordered to hire uglier men for their advertisements in Britain, to avoid suggesting there is a link between boozing and sexual success. According to guidance issued by the Advertising Standards Authority (ASA) men who star in alcohol ads that target women should be “balding” and “paunchy” rather than “attractive and desirable”. All right, fine, but what about the use of sexy women? The new alcohol advertising rules have been launched in the UK at the beginning of June.
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