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Tag archives: evil twin campaign

Ford: SportKA “Evil twin” campaign

on September 30, 2003 by Martina Comments

Someone says it’s humorous, someone else claims it’s cruel and not funny at all. The online video ad developed by Ford to promote it’s new SportKa has raised a lot of noise. It was supposed to be a viral marketing effort, so maybe this is the perfect result Ford wanted to reach… You can see the ad online at: Or read more on Revolution Magazine and Ananova. Sorry guys but comments are now closed. The discussion was going in the wrong way.

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