The Omma West is currently taking place in San Francisco. Among the presentations Mediapost reports about, the one by Bob Garfield (editor-at-large at Advertising Age) sounds particularly interesting. Mr Garfield talked about the “exodus” from Tv to online advertising, adding that, for now, no one in the industry is ready for the collapse of the old marketing model. In fifteen years the scenario will be completely different, modified by audience fragmentation and technologies for ad-skipping. If you want to have an idea of the future “Chaos Scenario” according to Mr Garfield, don’t miss this article.
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