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Tag archives: ford pick-up

Online ads help Ford to sell

on May 10, 2004 by Martina Comments

A new study by IAB explains that six percent of all sales of Ford’s F-150 pickup truck can be attributed to online advertising. In an article on Advertising Age, Rich Stoddart, Ford’s marketing communications manager explains the campaign’s results, describing the elements used in promoting the pickup on the Web.

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