Digital advertising and marketing: only the best ideas worldwide, since 2003

Online ads help Ford to sell

May 10, 2004 at 5:30 by Martina Comments

A new study by IAB explains that six percent of all sales of Ford’s F-150 pickup truck can be attributed to online advertising. In an article on Advertising Age, Rich Stoddart, Ford’s marketing communications manager explains the campaign’s results, describing the elements used in promoting the pickup on the Web.

Comments are closed.

Advertise here