Digital advertising and marketing: only the best ideas worldwide, since 2003
Tag archives: frito lay
The Frito Lay methaphors
Recently Goodby Silverstein & Partners created a website for Frito Lay. I must say I looked at it a few weeks ago and I consciously ignored it, because it took a long time to load, and then I didn’t understand it in the 30 seconds I always grant a digital project to explain me what it is about out.
Then today I read a post on Digital Buzz and I decided to give Made For Each Other another chance, and I was surprised to discover a very beautiful website, populated with weird characters and interactions that actually had nothing to do with the chips world.
Popular posts
Tags
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy