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Tag archives: interactive website

Experience Virgin America

on September 11, 2012 by Martina Comments

Are interactive websites becoming popular again? If we look at the number of recent posts that we dedicated to online experiences on brand-owned websites, can we dare to say so. The latest great example to share comes from Virgin America, that recently launched an entertaining interactive movie to take consumers through the features and services aboard its planes. Read more…

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Got (Real) Milk?

on May 22, 2012 by Martina Comments

Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”. Read more…

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The Frito Lay methaphors

on March 8, 2009 by Martina Comments

Recently Goodby Silverstein & Partners created a website for Frito Lay. I must say I looked at it a few weeks ago and I consciously ignored it, because it took a long time to load, and then I didn’t understand it in the 30 seconds I always grant a digital project to explain me what it is about out.

Then today I read a post on Digital Buzz and I decided to give Made For Each Other another chance, and I was surprised to discover a very beautiful website, populated with weird characters and interactions that actually had nothing to do with the chips world.

Read more…

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