In what sounds like an 80s ‘Trivial Pursuit’ package, Google is demonstrating how collaboration works within Google Docs. This is especially interesting when you share a text with literary greats like Charles Dickens or Edgar Allan Poe. Read more…
Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”. Read more…
Under the motto ‘Let’s Do This’ Chevrolet collaborated with mural artist Jeff Soto. Jeff created a graffiti piece aided by a Chevy Sonic equipped with spray guns and robotic high-tech wizardry. But rather than the car I now want one of these bad-ass paint rocket launchers!
It’s time again to discover the potentials of milk (and of Goodby, Silverstein & Partners) in an interactive environment. After Get the Glass, White Gold is the new Got Milk? concept to explore.
I’m not sure I’ve understood what the whole thing is about, so I’m not going to express an opinion (for now), but everything looks weird, and definitely quite interesting, since we are talking about a simple “product” like milk.
To promote a new unlimited calling feature, Sprint has launched Waitless to give you an idea of how time passes in your life. The site presents two main sections: a time calculator and a series of “Sprintcuts”. The time calculator it’s a rather disquieting feature that calculates how much time you spend on a particular activity in a lifetime. I tried it with “blogging”, assuming I blog half an hour per day, and below you see the result… Actually, the disquieting part of the calculator is the disclaimer sentence at the bottom: The calculation is based on 78-year average human life span. Sprint is not responsible for how long you actually live. I hope it’s a joke… The most interesting and amusing part of the site is the SprintCuts sections, where they use videos to teach you how to save time in some common daily activities, such as opening bottles, peeling an egg or tying your shoes. There is also a YouTube channel where you can upload your own Sprintcuts. The agency behind the whole thing is Goodby Silverstein & Partners.
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