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Milk is the White Gold

April 7, 2008 at 9:59 by Martina Comments

It’s time again to discover the potentials of milk (and of Goodby, Silverstein & Partners) in an interactive environment. After Get the Glass, White Gold is the new Got Milk? concept to explore.


I’m not sure I’ve understood what the whole thing is about, so I’m not going to express an opinion (for now), but everything looks weird, and definitely quite interesting, since we are talking about a simple “product” like milk.



9 Responses to Milk is the White Gold

  1. Such high production value that it took two minutes to load. How is something that just appeals to advertisers going to drive business goals?

  2. John says:

    Get the Glass was soo much better than this! Goodby, I expected more from you!

  3. Noam says:

    Very well worked out. Based on spinal tap, and funny :)

  4. Rik Van Der Eng says:

    Is it the Electric Six guy whose voice they used?

  5. Sally says:

    I really do think this is hilarious and such a fun way to take milk ads viral. I’m raising my glass to it!

  6. tom says:

    Check out my memento of White Gold at

  7. jase says:

    too slow to load. Who could be bothered.

  8. Jolie Simons says:

    Yes, this was written and performed by some of the members of Electric Six. Check out the YouTube videos. They are truly boss.

  9. Charlie says:

    It may be Dick Valentine’s voice, but the guy sure looks like Hugh Laurie.

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