Milk is the White Gold
It’s time again to discover the potentials of milk (and of Goodby, Silverstein & Partners) in an interactive environment. After Get the Glass, White Gold is the new Got Milk? concept to explore.
I’m not sure I’ve understood what the whole thing is about, so I’m not going to express an opinion (for now), but everything looks weird, and definitely quite interesting, since we are talking about a simple “product” like milk.