Digital advertising and marketing: only the best ideas worldwide, since 2003

The Volkswagen Snake

April 7, 2008 at 9:40 by Martina Comments

After the successful Juke Box launched last Autumn, Volkswagen and Achtung! are back with Snake. The advergame idea in itself is not as original as the previous project, but is definitely as sticky and engaging.

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Dick helps us understanding the game: “The idea is simple: Volkswagen lowered the prices of its most popular models. This means Volkswagen becomes even more popular. You can discover the new prices by playing Volkswagen Snake. Each bonus you collect, reduces the price. And that of course attracts more people. But be careful, be aware of the people behind your car when going for the lowest price“.

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Snake is definitely a popular game, many of us have already played for hours on a Nokia phone, however, despite the fact we might be familiar with the gaming mechanism, winning is not easy.

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