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Viral campaign for “The Imperatives”

on January 10, 2005 by Martina Comments

UK online magazine Netimperative has launched a viral campaign to promote its digital awards “The Imperatives”. Created by Skive Creative, the viral quiz enables users to determine what kind of awards attendee they are. The awards will be assigned in London at the end of March (the deadline for entries is January 27th).

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