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Text & listen at Jay-Z concerts

on November 22, 2004 by Martina Comments

In an innovative in-venue campaign, ThumbPlay has partnered up with Swagger Wireless to provide concertgoers to the current national ‘Jay-Z and Friends’ tour with an on-screen chat application, in which text messages are displayed on large video screens installed in the concert venues. ThumbPlay and Swagger Wireless have created the first travelling text-to-big screen application, which enables marketers to develop truly interactive promotional programs with consumers. The application covers all major U.S. carriers, at a cost of 99 cents per message sent up to the big screen. The promotion runs for 30 minutes before each of the 40 concerts on the current U.S. Jay-Z tour, providing a revenue source for the artist as well as a fun, interactive promotional program for audience members. Are Traasdahl, the president and founder of ThumbPlay commented:

“We wanted to create a promotion that offered something new for the fans, offering a means of interacting with each other in a playful way. The response from the audience has been unbelievable, another sign that the U.S. wireless entertainment market continues to demonstrate steady growth patterns.”

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