K-Swiss has refreshed the look of its Kspace website with the help of Perfect Fools. The website combines beautiful shots of K-Swiss’ testimonials with video interviews where they explain their own style on and off the tennis court.
The mood is very classy with a black & white look and feel that positions the brand as classic yet cool (and even sexy) choice in footwear. A quite different approach after last year’s free running campaign.
K-Swiss is online with a simple but nice website dedicated to freerunning. The concept is built around user generated content: type a word or a short sentence and watch K-Swiss testimonial (and “inventor” of free running) Sebastien Foucan jumping over the letters.
Perfect Fools is behind the site.
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