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New look for K-Swiss

on March 8, 2009 by Martina Comments

K-Swiss has refreshed the look of its Kspace website with the help of Perfect Fools. The website combines beautiful shots of K-Swiss’ testimonials with video interviews where they explain their own style on and off the tennis court.

The mood is very classy with a black & white look and feel that positions the brand as classic yet cool (and even sexy) choice in footwear. A quite different approach after last year’s free running campaign.

Freerunning according to K-Swiss

on January 29, 2008 by Martina Comments

K-Swiss is online with a simple but nice website dedicated to freerunning. The concept is built around user generated content: type a word or a short sentence and watch K-Swiss testimonial (and “inventor” of free running) Sebastien Foucan jumping over the letters.

Perfect Fools is behind the site.

File under: free running, k-swiss

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