New look for K-Swiss
K-Swiss has refreshed the look of its Kspace website with the help of Perfect Fools. The website combines beautiful shots of K-Swiss’ testimonials with video interviews where they explain their own style on and off the tennis court.
The mood is very classy with a black & white look and feel that positions the brand as classic yet cool (and even sexy) choice in footwear. A quite different approach after last year’s free running campaign.
The execution is beautiful but it lacks somehow in originality. I had a strong sense of dejavu while visiting the site, and I couldn’t help remembering the recent work by Converse which, btw, was also brought to life online by the same digital agency.
Going a bit more into the interface details, I can tell you the sneakers collection is presented with a simple but nice horizontal scroll. And of course I appreciate the smooth integration of the click & buy button close to each shoe model.