Kia Motors is launching a rich media campaign to promote its Kia Sportage SUV. Revolution reports the ads will run for a month on Autotrader, Fish4Cars and eBay. As it happened last year Kia is taking advantage of Eyeblaster’s overlays, created by E3M Media.
Kia Motors is running a rich media campaign to promote its cars in the UK. The marketing effort is supported also by press, tv and point-of-sale activity. The ads, created by E3 Media are displayed on sites such as I-Village, Vogue and WhatCar.
If you’re Italian, don’t get me wrong, “Amanti” it’s simply the name of a new large sedan by Kia Motors America. If you are not Italian, let me explain that “Amanti” in Italy means “lovers” and/or “mistresses”. Anyway, the news is that Kia Motors America will launch an integrated ad campaign for “Amanti”, taking advantage of Tv, print and the Internet. The story is published on BrandWeek, but no detail is reported about the online creative, so it’s just interesting to note that automakers now the Internet as a consistent part of their advertising mix. [30.12] update: I was wrong, you can actually find details on the online creative on IAR.
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