Integrated campaign for Amanti
If you’re Italian, don’t get me wrong, “Amanti” it’s simply the name of a new large sedan by Kia Motors America.
If you are not Italian, let me explain that “Amanti” in Italy means “lovers” and/or “mistresses”.
Anyway, the news is that Kia Motors America will launch an integrated ad campaign for “Amanti”, taking advantage of Tv, print and the Internet. The story is published on BrandWeek, but no detail is reported about the online creative, so it’s just interesting to note that automakers now the Internet as a consistent part of their advertising mix.
[30.12] update: I was wrong, you can actually find details on the online creative on IAR.