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The Knorr barbecue season

on July 6, 2005 by Martina Comments

JWT + Hostettler + Fabrikant for Knorr Barbecue sauces in Switzerland. Attention! The Knorr barbecue season has begun. This Knorr’s campaign looks much better than the one they did in Spain… [ad via Persoenlich]

File under: knorr, print advertising, switzerland

Knorr: effective or disgusting?

on June 27, 2005 by Martina Comments

The controversial ads created by DDB Spain for Knorr Pasta Sauces have been awarded with the Bronze Lion in the category “Press advertising: savoury foods”. The tiny copy says: “Not all sauces are tomato sauces“. The idea might be good from a creative point of view, but I wonder how effective this campaign has been. I believe the first reaction these ads provoke is disgust so, considering the fact they’re promoting food, I’m not sure whether they drove or actually prevented purchase intention.

File under: ddb spain, knorr, print awards

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