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Tag archives: print awards

Knorr: effective or disgusting?

on June 27, 2005 by Martina Comments

The controversial ads created by DDB Spain for Knorr Pasta Sauces have been awarded with the Bronze Lion in the category “Press advertising: savoury foods”. The tiny copy says: “Not all sauces are tomato sauces“. The idea might be good from a creative point of view, but I wonder how effective this campaign has been. I believe the first reaction these ads provoke is disgust so, considering the fact they’re promoting food, I’m not sure whether they drove or actually prevented purchase intention.

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