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Tag archives: lord of the rings

Lord of the Ringtones

on December 19, 2003 by Martina Comments

To promote the final episode of the “Lord of the Rings” trilogy, Verizon Wireless and New Line Cinema have set up several “Return of the King” applications and promotions, including a game and a sweepstakes. Wireless Watch reports.

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Unusual integrated marketing

on December 12, 2003 by Martina Comments

Buy a “Christmas” subway ticket, travel for free with your family throughout Milan, join an online competition branded “Lord of the Rings” and win a plane ticket to New Zealand. Sounds confusing? Probably… It’s an initiative promoted by Yahoo! in cooperation with Medusa (the movie distributor) and ATM, Milan’s Public Transport Company.

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