To promote the final episode of the “Lord of the Rings” trilogy, Verizon Wireless and New Line Cinema have set up several “Return of the King” applications and promotions, including a game and a sweepstakes. Wireless Watch reports.
Buy a “Christmas” subway ticket, travel for free with your family throughout Milan, join an online competition branded “Lord of the Rings” and win a plane ticket to New Zealand. Sounds confusing? Probably… It’s an initiative promoted by Yahoo! in cooperation with Medusa (the movie distributor) and ATM, Milan’s Public Transport Company.
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