Digital advertising and marketing: only the best ideas worldwide, since 2003

Unusual integrated marketing

December 12, 2003 at 8:43 by Martina Comments

Buy a “Christmas” subway ticket, travel for free with your family throughout Milan, join an online competition branded “Lord of the Rings” and win a plane ticket to New Zealand. Sounds confusing? Probably… It’s an initiative promoted by Yahoo! in cooperation with Medusa (the movie distributor) and ATM, Milan’s Public Transport Company.

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