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Automakers: go where the prospect is (Volvo docet)

December 11, 2003 at 10:02 by Martina Comments

With two out of every three car shoppers gathering information online before making a purchase, guess what’s the best place for automakers to advertise?
AutoWeek says it’s the Internet (sounds strange, eh? :-) explaining that both Honda and Toyota have decided to run Web only campaigns through MSN’s network. Volvo docet…
It is also interesting to notice that not only the advertising industry press talks about the Web and its potentials. Maybe the Internet is eventually becoming a medium mature enough to be seriously considered by a wider public.

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