Lufthansa is currently running a two-months online advertising campaign in Italy to promote flights with special prizes. Nicola Silvestri, managing director at Profero Italia, explains on Daily Media (in Italian, free reg.) they have decided to use large rich media formats such as leaderboards and skyscrapers. Lufthans has invested about 50.000
Lufthansa is currently running an interactive advertising campaign to support its online booking system. The rich media ads, have been developed by Profero. On Brand Republic, Cara Grant, Lufthansa’s marketing communications manager commented:“It is a great time for us to build brand awareness and drive sales and online is a very effective method to achieve this.”
Profero, a UK digital communications agency, today announced the launch of a new UK campaign for Lufthansa. The aim of the campaign is to make the UK target audience aware that they can save by travelling with Lufthansa, and still not give up the comforts of flying with a traditional airline. It also promotes the online booking services on Lufthansa.co.uk and its benefits including a �10 discount on the fare. Media placement is concentrated on the travel sections of portals such as Ask Jeeves and Lycos, news sites and travel sites (e.g. Conde Naste Traveller and Timeout), and is aimed at creating maximum reach with the target audience. Creative (produced by Plan.net, copy by Profero) consists of banners and pop-ups as well as e-mails. On Profero’s web site you can see examples of the creative.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy