From Japan, via the UK, the latest Puma’s idea for football, called Puma Tribes. The site, created by Profero, allows users to create their personalized team uniforms (like NikeID already does touching and retouching all the possible details from the shirts to the socks. Since it’s quite rare for me to receive a campaign made in Asia, I must say I was pretty curious to have a look at the site, to see a possibly different approach to online communication. Actually there isn’t anything different to see… but it’s curious to note they use caucasian characters and it’s nice to have an automatic update of the cost of the outfit your building depending on the choices you make.
Ikea has launched an online campaign in Italy to let people know about its new and bigger store in Brescia. The campaign is online since mid-April, with ads delivered only to people connecting to the Internet from the regions close to the store. International interactive agency Profero took care of the creativity, while Omd Digital did the planning. [News via Pubblicità Italia]
Lufthansa is currently running a two-months online advertising campaign in Italy to promote flights with special prizes. Nicola Silvestri, managing director at Profero Italia, explains on Daily Media (in Italian, free reg.) they have decided to use large rich media formats such as leaderboards and skyscrapers. Lufthans has invested about 50.000
Ikea has launched an online advertising campaign to strengthen its brand and get the attention of new potential customers in Italy. Pubblicit� Italia says the campaign has been developed by Profero. The ads, which highlight the huge range of Ikea’s catalogue, are running on the main Italian portals.
Lufthansa is currently running an interactive advertising campaign to support its online booking system. The rich media ads, have been developed by Profero. On Brand Republic, Cara Grant, Lufthansa’s marketing communications manager commented:“It is a great time for us to build brand awareness and drive sales and online is a very effective method to achieve this.”
Le Journal du Net features the best UK banners of the week. The nicest is the one by Profero developed which aims to encourage children on the Internet to be aware of the risks and in particular not to give out personal contact details. To read more about the campaign go on Profero’s website, or what the creative showcase.
Profero, a UK digital communications agency, today announced the launch of a new UK campaign for Lufthansa. The aim of the campaign is to make the UK target audience aware that they can save by travelling with Lufthansa, and still not give up the comforts of flying with a traditional airline. It also promotes the online booking services on Lufthansa.co.uk and its benefits including a �10 discount on the fare. Media placement is concentrated on the travel sections of portals such as Ask Jeeves and Lycos, news sites and travel sites (e.g. Conde Naste Traveller and Timeout), and is aimed at creating maximum reach with the target audience. Creative (produced by Plan.net, copy by Profero) consists of banners and pop-ups as well as e-mails. On Profero’s web site you can see examples of the creative.
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