Digital advertising and marketing: only the best ideas worldwide, since 2003

The Shisheido Manga

on October 11, 2009 by Martina Comments

In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It’s a kind of a weird experience for a Western European consumer as I am, but it’s pretty interesting to see how beauty communication changes from country to country.

To me, it’s quite unusual to see a website for a beauty product without a single photo but again, it’s a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn’t fit all.

Toshiba and the manga advergame

on August 11, 2008 by Martina Comments

If you are a fan of Japanese cartoons you can’t miss this advergame launched in Japan by Toshiba. I have no idea of the products it aims to promote, but it’s fun to play and, most of all, is fun to watch & listen to. With all the animations and sound effects that accompain the gameplay, you really feel like you are watching a cartoon.

The anime characters in the game are inspired to the Yatterman series that was broadcasted in Japan back in the Seventies.

File under: advergame, anime, japan, manga

Axe Busters made in Japan

on October 15, 2007 by Martina Comments

The Axe Busters have arrived to Japan. Even if you won’t understand a word, it’s definitely an experience worth trying to have some fun, but also to discover a very good work with Flash.

Fortunately the navigation is in English, so you will be able to browse through the content, and discover first of all the “extra animation”, a manga cartoon to introduce the advergame characters and the story behind it. It’s very nicely done, and it even features a dedicated pop song in japanenglish (I guess…)

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