In Japan, Shisheido has launched a website featuring an interactive manga to connect with its young consumers. It’s a kind of a weird experience for a Western European consumer as I am, but it’s pretty interesting to see how beauty communication changes from country to country.
To me, it’s quite unusual to see a website for a beauty product without a single photo but again, it’s a good lesson to learn. For global brands one size (one tone of voice/visual style) doesn’t fit all.
If you are a fan of Japanese cartoons you can’t miss this advergame launched in Japan by Toshiba. I have no idea of the products it aims to promote, but it’s fun to play and, most of all, is fun to watch & listen to. With all the animations and sound effects that accompain the gameplay, you really feel like you are watching a cartoon.
The anime characters in the game are inspired to the Yatterman series that was broadcasted in Japan back in the Seventies.
The Axe Busters have arrived to Japan. Even if you won’t understand a word, it’s definitely an experience worth trying to have some fun, but also to discover a very good work with Flash.
Fortunately the navigation is in English, so you will be able to browse through the content, and discover first of all the “extra animation”, a manga cartoon to introduce the advergame characters and the story behind it. It’s very nicely done, and it even features a dedicated pop song in japanenglish (I guess…)
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy