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Tag archives: marketing integration

Advergames: who’s playing

on February 1, 2004 by Martina Comments

More than forty percent Internet users are reached by advergames. The upcoming Gartner G2 research states it, and it’s quoted on iMediaconnection. Advergaming is a phenomenon and we can see it’s evolving in the wireless world as well. But we need to remember advergames can prove very profitable only if integrated in a global push, and if marketers take advantage of the opportunity of collecting consumers data. Nothing in the world is free (a part from love, of course . If users want to play, they have to pay, with their personal data…

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